Location
A market area with a strong upscale resident base of families, plus a substantial factor such as a large college, military base, large class A or B office buildings or a high traffic tourist resort area.
Building
Most often a 2,400 to 2,800 square foot space in a successful strip mall or a pre-existing free-standing building. Many were previously restaurants that were easily adapted. Inside is a nostalgic, casual but well designed and executed retro look which maximizes all square footage for efficiency, production and sales.
Your Crew
Eager, smart, friendly people who are well-trained in Cheeburger specifications, suggestive selling and memorable service.
Hours Of Operation
Usually 11AM to 9PM weekdays, 11AM to 9:30PM or 10PM weekends, depending on the location.
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They Know Quality
The typical Cheeburger Cheeburger customer is willing and able to pay a little more. (They stopped going to the fast food restaurants long ago!) They’re Well-Traveled Chances are they have already visited a Cheeburger Cheeburger while on vacation or in a city other than their home town.
They’re Fun-Loving
They frequent casual, colorful, friendly restaurants offering quality, value and fun.
They’re Families
They’re involved in local schools, little league and soccer teams. They enjoy eating out often. They’re people who just can’t get enough of a good thing called Cheeburger Cheeburger. |
