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The Cheeburger Cheeburger
Differences Make ALL The Difference.
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| The only double talk you'll ever hear from us is our name. Which is a very smart thing,when you think about it. After all, who else can get a customer to repeat the name of their restaurant twice in one sentence? But that's not the only thing that makes us different. There are lots of other things, as well. Things we like to call… |
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| Differentiating Factors |
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| Each one sets us apart and optimizes each of our core products. Which are, and always will be, burgers, fries, rings, and shakes, the casual "comfort" food the world loves. |
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We are unwavering in our insistence on the highest quality ingredients and raw products. Our beef is always fresh, never frozen, direct from the processor, not a middle man. It's lean all-natural Angus beef with nothing added. Nothing artificial. No chemicals. We buy, use and serve brand names. Even down to the smallest individual serving packs for Take-out.
Quality is one cornerstone of our success. |
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| No one, ever leaves one of our restaurants hungry. Everything is bigger than expected. Our pounder is actually a huge 20 ounces before cooking. Take a look at the weight before cooking on each of our burgers (it's right on our menu). And you'll find that our "Big is Better" motto holds true for our portions of fries, rings, shakes, salads...everything we serve. Our serving sizes and quality add up to value that is unmatched. |
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| We cook everything to order. It takes a few extra minutes, but we would rather have a customer wait for great food than have great food waiting around for a customer. |
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| There is no central commissary or kitchen. Virtually everything we offer is made from scratch, daily, right in each of our restaurants. Our famous fries are cut from huge Idaho potatoes, cured, adhering to an exacting process, and at the right time, cooked in cholesterol-free peanut oil. Our rings are cut from colossal onions, dipped in our special batter and also cooked in tasty, cholesterol-free peanut oil. |
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| At Cheeburger Cheeburger, a customer can invent his or her own taste. Their very own "Signature" Cheeburger. They can select from Jalapeno peppers, chopped garlic, guacamole, roasted red peppers...and, of course, typical toppings too, like tomato,and onion plus at least six quality cheeses. And they can get these free toppings on grilled chicken, grilled cheese, or on their salads. |
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 When a customer eats a Pounder, we take a picture of him (or her) and display it on our Famous Pounder Board. Some of our restaurants have more than a thousand smiling faces greeting customers as they walk in. Has this helped us sell lots of famous Pounders? You bet. It also helps us sell lots of our semi-Serious and larger burgers. |
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That’s the number on our suggested shake flavors list. But there are Cheeburger stores serving more than that. There's a virtually endless number of combinations possible.
No other restaurant in America, or the world, as far as we know, offers more flavor excitement in a glass. |
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| The 2 1/2 cup shake that a customer pours into a glass from the old-fashioned soda fountain "tin" is a lot of ice cream. We use only Kawartha premium ice cream. The flavors, the quality, the size and the taste of shakes we offer is one of our strongest differentiating factors. |
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| While our signature milk shakes have a starring role in our presentation, they are supported by a cast of impressive products which enhance the nostalgic soda fountain ambiance. Root beer floats, cherry, vanilla and chocolate colas, and ice cream sodas have made an encore. All to the applause of our customers. |
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 Cheeburger Cheeburger actually has "Fans". And fans want to wear our T-Shirts and hats. They want coolie cups, mugs, aprons and souvenirs. For those who want to show us off to the world, we offer a growing selection of memorabilia right in the store and on-line. |
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| In an age of cookie-cutter franchised stores, Cheeburger Cheeburger restaurants convey a feeling of unique personality, family wholesomeness and nostalgic charm. |
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| Cheeburger Cheeburger is anything but boring. My Bleu Chicken is definitely different and delicious. Or a grilled portobello mushroom sandwich, melt or salad. Or our grilled chicken sandwich, melt or salad. Even the ubiquitous grilled cheese is extra special at our place. |
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 Parents are thrilled that they can provide a quality meal that their kids ask for. And the kids are thrilled with a free souvenir toy car. Their meal actually comes in the car. |
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| A range of Pepsi products and the latest fountain equipment assures quality and consistency. Every soft drink Mason Jar glass is “bottomless”, enhancing the value perception. |
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 Not all Cheeburger stores offer wine and beer, due to varying market and location conditions. Wine and beer is an option that many of our stores have chosen when it’s potential as a strong profit center has been identified. |
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